A more relevant question might be: “Why wouldn’t we be organic?”
Cut flowers are a luxury product. We believe that producing luxuries should not have a negative impact on people or the environment. Knowing that our flowers are grown following strong ethical practices means we can enjoy them all the more.
Soil is essentially a living organism – arguably the most important living organism on the planet – teeming with beneficial bacteria, mycorrhizal fungi and invertebrates all working proactively together in symbiotic harmony. Soil needs to be protected just as much as any endangered species.
Growing in balance with nature forces us to become better gardeners and care for our soil.
We follow our ethics through into our packaging as far as possible. Our boxes and cellophane are compostable and we are always seeking out and trialling new products, such as biodegradable floristry foam and compostable aqua-packaging.
Growing flowers in a way that actively contributes to soil health and local biodiversity, as well as providing opportunities for local people, means that we can enjoy the luxury of flowers with peace of mind. In fact, we like to think that knowing the benefits of our ethical, organic growing practices helps our customers to enjoy the luxury of our flowers even more.